Hey, I'm Syeda. I'm a Senior Product Designer specializing in AI-native products, complex workflow design, and 0→1 launches across fintech, e-commerce, and enterprise SaaS. I've spent my career at the intersection of emerging technology and human-centered design. I bring a strong instinct for turning complexity into elegant, accessible experiences and I'm deeply hands-on in how I work. I care about design that earns trust, reduces friction, and puts powerful tools in the hands of people who need them.
Last updated
09.2025
Some of the clients:
Nike
Salesforce
Cinepolis
Ford
Fisher Investments
Riot Games
Optum
My passion for design started young — rooted in a love for art, creativity, and figuring out how things work. That curiosity led me to study Statistics and Graphic Design at Baruch College, where I developed an analytical foundation that has quietly shaped everything I've done since. I think in systems, sweat the details, and believe that the best design is both beautiful and purposeful.

Stripe - Organizations Home
2025
Stripe - Dashboard Search
2024
Nike - Jordan Destination
2023
Salesforce - Product Pages
2023
Cinepolis - Web, Mobile App and Kiosk Redesign
2022
Riot Games - Web Ecosystem Redesign
2022
Fisher Investments - Digital Retirement Center
2021
Optum - Virtual Care
2021